Blog

If 2020 and 2021 have taught us anything, it’s that preparation is key to running a small business, as are flexibility and determination to shift the course in unique situations. We’ve put together seven resolutions for small business owners to keep in mind as they navigate the new year.

Whether you’re offering your products and services online, in-store or both, the 2021 holiday season has arrived. This is the perfect time to reach new customers, boost your bottom line and achieve your goals for the year. To help you stand out from the crowd as you compete with other small businesses in your area and large competitors, we’ve put together a few helpful tips to get you through the busiest season of the year.

More than a year and a half into the pandemic, many small businesses are unsure if they will be able to recover after fighting to stay above water and accruing crippling debt. Small business owners of color, women and immigrants have been disproportionately impacted by the pandemic as they’ve faced barriers to accessing federal relief programs and traditional lending. Small business owner Daysi Del Rosario Rivas Peralta is one example.  

As the global marketplace continues to rapidly grow and change, small businesses in the United States are considering ways to expand their reach and operations as they emerge from the COVID-19 pandemic. According to the U.S. Small Business Administration (SBA), nearly 96% of all consumers live outside the United States, while two-thirds of the world’s purchasing power is in foreign countries.